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Les clients fragiles pour les banques : quand un risque en cache un autre !

Author

Listed:
  • Bérangère Brial

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Evelyne Rousselet

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

La plupart des établissements bancaires ont choisi de gérer leurs clients fragiles en dehors de leur réseau de distribution traditionnel en finançant des associations pour le microcrédit ou en créant des structures d'éducation financière. Mais leurs conseillers clientèle, souvent peu informés de cette stratégie, et confrontés à des situations de détresse, ont tendance à consacrer un temps commercialement peu optimisé à ces clients, contrevenant même aux instructions qui leur sont données.

Suggested Citation

  • Bérangère Brial & Evelyne Rousselet, 2016. "Les clients fragiles pour les banques : quand un risque en cache un autre !," Post-Print hal-01264077, HAL.
    • Handle: RePEc:hal:journl:hal-01264077
    Note: View the original document on HAL open archive server: https://hal.science/hal-01264077
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    Citations

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    Cited by:

    1. DELIS, Manthos & GALARIOTIS, Emilios & IOSIFIDI, Maria & MONNE, Jerome, 2023. "Poverty and seeking bank advice: Evidence from a survey experiment," Journal of Financial Stability, Elsevier, vol. 67(C).
    2. Delis, Manthos & Galariotis, Emilios & Monne, Jerome, 2021. "Financial vulnerability and seeking expert advice: Evidence from a survey experiment," MPRA Paper 107095, University Library of Munich, Germany.

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