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La logique services: marketing et stratégies

Author

Listed:
  • Pierre Eiglier
  • J. Barraux
  • Christèle Camelis

    (IAE La Réunion - Institut d'Administration des Entreprises - La Réunion - UR - Université de La Réunion, CEMOI - Centre d'Économie et de Management de l'Océan Indien - UR - Université de La Réunion)

  • Florence Dano

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Kiane Goudarzi

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, RMS - Reims Management School)

  • M. Guérin

    (DG - Direction générale - CEMAGREF - Centre national du machinisme agricole, du génie rural, des eaux et forêts)

  • Sylvie Llosa

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

Abstract

No abstract is available for this item.

Suggested Citation

  • Pierre Eiglier & J. Barraux & Christèle Camelis & Florence Dano & Kiane Goudarzi & M. Guérin & Sylvie Llosa, 2010. "La logique services: marketing et stratégies," Post-Print hal-01243464, HAL.
    • Handle: RePEc:hal:journl:hal-01243464
    as

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    Cited by:

    1. Christèle Camelis & Florence Dano & Kiane Goudarzi & Viviane Hamon & Sylvie Llosa, 2013. "The roles of co-clients and their influence on overall satisfaction during the service experience," Post-Print hal-01822880, HAL.
    2. Lionel Nicod & Sylvie Llosa, 2018. "Comment former le client à son rôle de coproducteur ? Etude de l’influence de la formation et de ses caractéristiques sur les bénéfices de la coproduction," Post-Print hal-01838280, HAL.

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