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From Museum to Amusement Park: The Opportunities and Risks of Edutainment

Author

Listed:
  • Pierre Balloffet
  • François H. Courvoisier
  • Joëlle Lagier

    (NEOMA - Neoma Business School, Pôle Jeunes et Pratique Responsable - Rouen Business School - Rouen Business School, Pôle Markets, Brands & Experiences - Rouen Business School - Rouen Business School)

Abstract

Based on a literature review and exploratory interviews, this article examines the concept of "edutainment" within the museum sector. Edutainment refers to the tendency of cultural institutions to incorporate elements of entertainment and interactivity into their offerings in order to attract new audiences, particularly young people. Edutainment presents both opportunities and risks. One of the main threats associated with the trend is the "Disneyification" of cultural institutions. Following a theoretical and managerial analysis, the authors offer recommendations and suggest new avenues of research in the field of museum management.

Suggested Citation

  • Pierre Balloffet & François H. Courvoisier & Joëlle Lagier, 2014. "From Museum to Amusement Park: The Opportunities and Risks of Edutainment," Post-Print hal-01161614, HAL.
    • Handle: RePEc:hal:journl:hal-01161614
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    Citations

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    Cited by:

    1. Juliette Passebois- Ducrot & Florence Euzéby & Sarah Machat & Jeanne Lallement, 2015. "La gamification des dispositifs de médiation culturelle : Quelle perception et quel impact sur l’expérience de visite ? Le cas de la corderie Royale," Post-Print hal-01675348, HAL.
    2. Olivier Coussi & Bastien Bernela, 2024. "Back to the Futur(oscope): a territorial development "bricolaged" by a political entrepreneur? [Retour vers le Futur(oscope) : un développement territorial « bricolé » par un entrepreneur," Post-Print hal-04452686, HAL.
    3. Elizabeth Carnegie & Jerzy Kociatkiewicz, 2022. "Dances with despots: tourists and the afterlife of statues," Post-Print hal-03196901, HAL.
    4. Valérie-Inès de La Ville & Cristina Badulescu & Charles-Alexandre Delestage, 2021. "Welcoming families to the museum: reconsidering cultural mediations for parent-child autonomous visits," Post-Print hal-03272621, HAL.
    5. Mara Cerquetti & Concetta Ferrara, 2018. "Marketing Research for Cultural Heritage Conservation and Sustainability: Lessons from the Field," Sustainability, MDPI, vol. 10(3), pages 1-16, March.

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