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Validation of a new measurement scale for search and experience products
[Validation d'une nouvelle échelle de mesure du concept de produits de recherche ou d'expérience]

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  • Philippe Jourdan

    (IUT-UPEC - IUT Creteil-Vitry - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

The purpose of this article is to settle a new definition for search and experience products based on concepts such as determinant attributes, either intrinsic or extrinsic, revealed or hidden. Construction of a new measurement scale is based on this definition. This scale is used to classify 52 product categories ranging from durable, non durable goods and services. The results confirm the past research classifying durable goods as search products and non durable goods as experience products. Services are also classified as « products with double characteristic ». The advertising implication as far as copy strategy is concerned is then discussed.

Suggested Citation

  • Philippe Jourdan, 1997. "Validation of a new measurement scale for search and experience products [Validation d'une nouvelle échelle de mesure du concept de produits de recherche ou d'expérience]," Post-Print hal-01134501, HAL.
    • Handle: RePEc:hal:journl:hal-01134501
    Note: View the original document on HAL open archive server: https://hal.science/hal-01134501
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