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Les suremballages : des emballages superflus pour les consommateurs ?

Author

Listed:
  • Elisa Monnot

    (THEMA - Théorie économique, modélisation et applications - UCP - Université de Cergy Pontoise - Université Paris-Seine - CNRS - Centre National de la Recherche Scientifique)

  • Fanny Reniou

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

Within the current context of the Grenelle Environment Round Table, French government advocates source reduction strategies for over-packaging. But, companies wonder about their impact on consumers. Thanks to video recorded observations and interviews with consumers, this paper aims at examining their practices of purchase, storage and destruction of overpackaging and their beliefs towards them. The findings reveal that over-packaging, which can be unnoticed, is questioned by some consumers. The results allow us to evaluate overpackaging's perceived usefulness according to six criteria for four profiles of consumers and to propose managerial recommendations in terms of over-packaging removal by adapting products, communication as well as distribution.

Suggested Citation

  • Elisa Monnot & Fanny Reniou, 2012. "Les suremballages : des emballages superflus pour les consommateurs ?," Post-Print hal-01123727, HAL.
    • Handle: RePEc:hal:journl:hal-01123727
    Note: View the original document on HAL open archive server: https://hal.science/hal-01123727
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    Cited by:

    1. Leila Elgaaïed-Gambier, 2016. "Who Buys Overpackaged Grocery Products and Why? Understanding Consumers’ Reactions to Overpackaging in the Food Sector," Journal of Business Ethics, Springer, vol. 135(4), pages 683-698, June.
    2. Elisa Monnot & Fanny Reniou & Aurélien Rouquet, 2014. "Waste recycling: a characterization of logistics used by consumers [Le tri des déchets ménagers : une caractérisation des logistiques déployées par les consommateurs]," Post-Print hal-01123407, HAL.

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