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Les professionnels sont-ils des clients comme les autres ?

Author

Listed:
  • Sébastien Soulez

    (GREGOR - Groupe de Recherche en Gestion des Organisations - UP1 - Université Paris 1 Panthéon-Sorbonne - IAE Paris - Sorbonne Business School)

Abstract

Cet article s'intéresse à la structure des préférences de consommateurs, de clients professionnels et de sociétés. Un modèle est présenté puis testé à l'aide d'une analyse conjointe portant sur l'achat d'une automobile. Les résultats mettent en évidence l'existence de préférences significativement différentes entre les trois types de clientèles.

Suggested Citation

  • Sébastien Soulez, 2006. "Les professionnels sont-ils des clients comme les autres ?," Post-Print hal-01075282, HAL.
    • Handle: RePEc:hal:journl:hal-01075282
    as

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