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Les stratégies de changement. L'hypercube du changement gagnant

Author

Listed:
  • Jean-Michel Moutot

    (Audencia Recherche - Audencia Business School)

  • David Autissier
  • Faouzi Bensebaa

Abstract

Le changement est la préoccupation première des dirigeants d'entreprise et des managers qui y voient un instrument au service de la performance et de l'adaptabilité de l'organisation (contraintes environnementales, innovation, dynamique entrepreneuriale). Beaucoup d'écrits ont été réalisés sur les fondements du changement (pourquoi changer) et sur les outils de la conduite du changement, mais peu de choses existent sur la façon de penser le changement avant son déploiement. Cette réflexion ex ante permet de rendre le changement compréhensible et bien accepté par ceux qui le subissent. L'ouvrage propose une méthodologie permettant de définir la stratégie, illustrée de nombreux cas réels détaillés.

Suggested Citation

  • Jean-Michel Moutot & David Autissier & Faouzi Bensebaa, 2012. "Les stratégies de changement. L'hypercube du changement gagnant," Post-Print hal-00956341, HAL.
    • Handle: RePEc:hal:journl:hal-00956341
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