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Le butinage : proposition d'une échelle de mesure

Author

Listed:
  • Cindy Lombart

    (Audencia Recherche - Audencia Business School)

Abstract

This paper develops a scale of browsing following the procedure advocated by Churchill (1979). The concept of browsing is presented, then the building of the scale. An initial qualitative study of 17 consumers was used followed by four stages of data collection among 530 consumers to reach a reliable and valid uni-dimensional scale operationalised through seven items.

Suggested Citation

  • Cindy Lombart, 2004. "Le butinage : proposition d'une échelle de mesure," Post-Print hal-00953912, HAL.
    • Handle: RePEc:hal:journl:hal-00953912
    DOI: 10.1177/076737010401900201
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    Citations

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    Cited by:

    1. Christophe Bezes, 2012. "Une comparaison empirique du profil des acheteurs monocanal et multicanaux," Post-Print hal-02086749, HAL.
    2. Guiot, Denis & Roux, Dominique, 2010. "A Second-hand Shoppers’ Motivation Scale: Antecedents, Consequences, and Implications for Retailers," Journal of Retailing, Elsevier, vol. 86(4), pages 355-371.
    3. Marjolaine Bezançon & Denis Guiot & Emmanuelle Le Nagard, 2019. "Le rôle de la contagion physique négative dans l'achat d'un produit d'occasion vendu en ligne," Post-Print halshs-01957512, HAL.

    More about this item

    Keywords

    Butinage; Fiabilité; Validité;
    All these keywords.

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