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L'interface homme-machine en commerce électronique : vers une création de lien social comme outil de positionnement stratégique

Author

Listed:
  • Jean-François Notebaert

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

Abstract

Une étude qualitative textuelle tentera de démontrer qu'une entreprise peut créer une relation avec sa clientèle grâce à Internet, en comparant les réponses d'individus ayant consulté un site Internet sans lien social et un site sans lien social. Ensuite, une représentation visuelle de l'analyse textuelle sera effectuée à l'aide d'un carré sémiotique.

Suggested Citation

  • Jean-François Notebaert, 2005. "L'interface homme-machine en commerce électronique : vers une création de lien social comme outil de positionnement stratégique," Post-Print hal-00914853, HAL.
    • Handle: RePEc:hal:journl:hal-00914853
    as

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    Cited by:

    1. Ben Mimoun, Mohammed Slim & Poncin, Ingrid, 2015. "A valued agent: How ECAs affect website customers' satisfaction and behaviors," Journal of Retailing and Consumer Services, Elsevier, vol. 26(C), pages 70-82.

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