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The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms

Author

Listed:
  • Omer Farooq
  • Marielle Audrey Payaud

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Dwight Merunka

    (Euromed Marseille - École de management - Association Euromed Management - Marseille, CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Pierre Valette-Florence

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

Abstract

Unlike previous studies that examine the direct effect of employees' perceived corporate social responsibility (CSR) on affective organizational commitment (AOC), this article examines a mediated link through organizational trust and organizational identification. Social exchange and social identity theory provide the foundation for predictions that the primary outcomes of CSR initiatives are organizational trust and organizational identification, which in turn affect AOC. The test of the research model relies on data collected from 378 employees of local and multinational companies in South Asia, as well as structural equation modeling to test the postulated relationships. Both organizational trust and organizational identification fully mediate the CSR-AOC link. However, the identification mechanism is significantly stronger than the trust mechanism in terms of building AOC from CSR. Out of four CSR components, CSR toward employees is the strongest predictor of employees' trust, identification, and AOC, followed by CSR toward community, whereas CSR toward the environment has no effect. Finally, CSR toward community and employees are more associated with social exchange, whereas CSR toward consumers relates more to the social identity process.

Suggested Citation

  • Omer Farooq & Marielle Audrey Payaud & Dwight Merunka & Pierre Valette-Florence, 2013. "The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms," Post-Print hal-00912815, HAL.
  • Handle: RePEc:hal:journl:hal-00912815
    DOI: 10.1007/s10551-013-1928-3
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    Citations

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    Cited by:

    1. Luu Trong Tuan, 2016. "Organizational Ambidexterity, Entrepreneurial Orientation, and I-Deals: The Moderating Role of CSR," Journal of Business Ethics, Springer, vol. 135(1), pages 145-159, April.
    2. Luis Alfonso Dau & Elizabeth M Moore & William Newburry, 2020. "The grass is always greener: The impact of home and host country CSR reputation signaling on cross-country investments," Journal of International Business Policy, Palgrave Macmillan, vol. 3(2), pages 154-182, June.
    3. Omer Farooq & Mariam Farooq & Emmanuelle Reynaud, 2019. "Does Employees’ Participation in Decision Making Increase the level of Corporate Social and Environmental Sustainability? An Investigation in South Asia," Post-Print hal-02073636, HAL.
    4. Rafael Bravo & Isabel Buil & Leslie de Chernatony & Eva Martínez, 2017. "Brand Identity Management and Corporate Social Responsibility: an analysis from employees’ perspective in the banking sector," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 18(2), pages 241-257, March.
    5. Ioannis Koukoumpliakos, 2021. "How Corporate Social Responsibility Affects the Aspects of Human Resources Management," Economics Working Papers 2021-01, University of South Bohemia in Ceske Budejovice, Faculty of Economics.
    6. Koukoumpliakos Ioannis & Rehor Petr, 2022. "The Contribution of Corporate Social Responsibility and Organizational Behavior in the Development of Human Resources of Companies: Case Study in Greece," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 11, July.
    7. Omer Farooq & Mariam Farooq & Emmanuelle Reynaud, 2019. "Does Employees’ Participation in Decision Making Increase the level of Corporate Social and Environmental Sustainability? An Investigation in South Asia," Sustainability, MDPI, vol. 11(2), pages 1-13, January.
    8. Ioannis Koukoumpliakos & Petr Rehor, 2021. "Corporate Social Responsibility: A Modern Approach in Greek Enterprises," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 10, September.
    9. Madeeha Zafar & Imran Ali, 2016. "The Influence of Corporate Social Responsibility on Employee Commitment: The Mediating Role of Employee Company Identification," Asian Social Science, Canadian Center of Science and Education, vol. 12(12), pages 262-262, December.
    10. Byung-Jik Kim & Min-Jik Kim & Tae-Hyun Kim, 2021. "“The Power of Ethical Leadership”: The Influence of Corporate Social Responsibility on Creativity, the Mediating Function of Psychological Safety, and the Moderating Role of Ethical Leadership," IJERPH, MDPI, vol. 18(6), pages 1-16, March.

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