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Consumer experience and experiential marketing: a critical review

Author

Listed:
  • B.H. Schmitt
  • L. Zarantonello

    (LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique)

Abstract

No abstract is available for this item.

Suggested Citation

  • B.H. Schmitt & L. Zarantonello, 2013. "Consumer experience and experiential marketing: a critical review," Post-Print hal-00847411, HAL.
    • Handle: RePEc:hal:journl:hal-00847411
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    Citations

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    Cited by:

    1. Das, Manoj & Ramalingam, Mahesh, 2022. "What drives product involvement and satisfaction with OFDs amid COVID-19?," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    2. Tsuen-Ho Hsu & Ling-Zhong Lin, 2021. "A Multidimensional Fuzzy Quality Function Deployment Design for Brand Experience Assessment of Convenience Stores," Mathematics, MDPI, vol. 9(20), pages 1-24, October.
    3. Andreini, Daniela & Pedeliento, Giuseppe & Zarantonello, Lia & Solerio, Chiara, 2018. "A renaissance of brand experience: Advancing the concept through a multi-perspective analysis," Journal of Business Research, Elsevier, vol. 91(C), pages 123-133.
    4. Pantano, Eleonora & Viassone, Milena, 2015. "Engaging consumers on new integrated multichannel retail settings: Challenges for retailers," Journal of Retailing and Consumer Services, Elsevier, vol. 25(C), pages 106-114.
    5. Barann, Benjamin & Hermann, Andreas & Heuchert, Markus & Becker, Jörg, 2022. "Can't touch this? Conceptualizing the customer touchpoint in the context of omni-channel retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    6. Couwenberg, Linda E. & Boksem, Maarten A.S. & Dietvorst, Roeland C. & Worm, Loek & Verbeke, Willem J.M.I. & Smidts, Ale, 2017. "Neural responses to functional and experiential ad appeals: Explaining ad effectiveness," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 355-366.
    7. George Rossolatos, 2021. "So near, so far, so what is social distancing? A fundamental ontological account of a mobile place brand," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(4), pages 397-407, December.
    8. Lowe, Jennifer & Maggioni, Isabella & Sands, Sean, 2018. "Critical success factors of temporary retail activations: A multi-actor perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 74-81.
    9. Jinsoo Hwang & Kyuhyeon Joo & Joonho Moon, 2023. "Relationships among Experience Economy, Tour Quality, Tour Satisfaction, and Word-of-Mouth in the Senior Tourism Context in Korea: The Moderating Role of Tour Guiding Services," Sustainability, MDPI, vol. 15(8), pages 1-13, April.
    10. Ramos, Célia M.Q. & Casado-Molina, Ana-María, 2021. "Online corporate reputation: A panel data approach and a reputation index proposal applied to the banking sector," Journal of Business Research, Elsevier, vol. 122(C), pages 121-130.
    11. Marie-Laure Mourre, 2021. "Improving the experience of significant others as a new lever for transforming healthcare organisations [L'amélioration de l'expérience des proches des patients comme nouveau levier de la transform," Post-Print hal-03696149, HAL.
    12. Zhao, Min & Xia, Lan, 2021. "Joint or separate? The effect of visual presentation on imagery and product evaluation," International Journal of Research in Marketing, Elsevier, vol. 38(4), pages 935-952.
    13. Molinillo, Sebastian & Aguilar-Illescas, Rocío & Anaya-Sánchez, Rafael & Carvajal-Trujillo, Elena, 2022. "The customer retail app experience: Implications for customer loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    14. Khaw Ooi San & Abu Bakar Sade & Linda Seduram, 2020. "Social Networking Brand Engagement using Creative Brand Content Experiences," International Business Research, Canadian Center of Science and Education, vol. 13(4), pages 1-63, April.
    15. Ana-Maria Urdea & Cristinel Petrișor Constantin, 2021. "Experts’ Perspective on the Development of Experiential Marketing Strategy: Implementation Steps, Benefits, and Challenges," JRFM, MDPI, vol. 14(10), pages 1-15, October.
    16. Jianwei Yu & Meili Liang & Chang-Hyun Jin, 2023. "The Effects of Luxury Brand Influencer Characteristics on Self-Brand Connection: Focused on Consumer Perception," Sustainability, MDPI, vol. 15(8), pages 1-17, April.
    17. Francioni, Barbara & Savelli, Elisabetta & Cioppi, Marco, 2018. "Store satisfaction and store loyalty: The moderating role of store atmosphere," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 333-341.
    18. Samiha Mjahed Hammami & Heyam Abdulrahman Al Moosa, 2021. "Place Attachment in Land Use Changes: A Phenomenological Investigation in Residents’ Lived Experiences with a Renewable Energy Project Deployment," Sustainability, MDPI, vol. 13(16), pages 1-16, August.
    19. Asad Ullah & Wang Aimin & Mansoora Ahmed, 2018. "Smart Automation, Customer Experience and Customer Engagement in Electric Vehicles," Sustainability, MDPI, vol. 10(5), pages 1-11, April.
    20. Ana-Maria Urdea & Cristinel Petrişor Constantin & Ioana-Mădălina Purcaru, 2021. "Implementing Experiential Marketing in the Digital Age for a More Sustainable Customer Relationship," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
    21. Andreini, Daniela & Pedeliento, Giuseppe & Zarantonello, Lia & Solerio, Chiara, 2019. "Reprint of "A renaissance of brand experience: Advancing the concept through a multi-perspective analysis"," Journal of Business Research, Elsevier, vol. 96(C), pages 355-365.
    22. Bosangit, Carmela & Demangeot, Catherine, 2016. "Exploring reflective learning during the extended consumption of life experiences," Journal of Business Research, Elsevier, vol. 69(1), pages 208-215.
    23. Shu-Yi Chi & Biing-Wen Huang & Han Xing Luo, 2019. "Some rural attractions which attract tourists," Asian Journal of Agriculture and rural Development, Asian Economic and Social Society, vol. 9(1), pages 99-110, June.
    24. Japutra, Arnold & Utami, Ami Fitri & Molinillo, Sebastian & Ekaputra, Irwan Adi, 2021. "Influence of customer application experience and value in use on loyalty toward retailers," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).

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