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Consumer Involvements Profiles: New Empirical Result

Author

Listed:
  • Gilles Laurent

    (HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales)

  • Jean-Noël Kapferer

    (HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales)

Abstract

No abstract is available for this item.

Suggested Citation

  • Gilles Laurent & Jean-Noël Kapferer, 1985. "Consumer Involvements Profiles: New Empirical Result," Post-Print hal-00820493, HAL.
    • Handle: RePEc:hal:journl:hal-00820493
    as

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    Citations

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    Cited by:

    1. Steiner, B.E. & Peschel, A.O. & Grebitus, C., 2017. "Multi-Product Category Choices Labeled for Ecological Footprints: Exploring Psychographics and Evolved Psychological Biases for Characterizing Latent Consumer Classes," Ecological Economics, Elsevier, vol. 140(C), pages 251-264.
    2. Jorge Vera Martínez, 2010. "La influencia de los componentes del valor percibido de la marca en los componentes del perfil de involucramiento del consumidor," Revista Ciencias Estratégicas, Universidad Pontificia Bolivariana, December.
    3. repec:jtr:journl:v:9:y:2014:i:1:p:28-64 is not listed on IDEAS
    4. Rebekkah Navas & Hyo Jung (Julie) Chang & Samina Khan & Jo Woon Chong, 2021. "Sustainability Transparency and Trustworthiness of Traditional and Blockchain Ecolabels: A Comparison of Generations X and Y Consumers," Sustainability, MDPI, vol. 13(15), pages 1-16, July.
    5. Peschel, Anne O. & Grebitus, Carola & Colson, Gregory & Hu, Wuyang, 2016. "Explaining the use of attribute cut-off values in decision making by means of involvement," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 65(C), pages 58-66.
    6. Li Li & Xiaotong Li & Wenmin Qi & Yue Zhang & Wensheng Yang, 2022. "Targeted reminders of electronic coupons: using predictive analytics to facilitate coupon marketing," Electronic Commerce Research, Springer, vol. 22(2), pages 321-350, June.
    7. Alfredo Coelho & Victor Manuel Castillo Girón, 2023. "Profiling Tourist Segmentation of Heritage Destinations in Emerging Markets: The Case of Tequila Visitors," Sustainability, MDPI, vol. 15(5), pages 1-15, February.

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    Keywords

    Consumer Involvements Profiles;

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