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Les thèses de marketing depuis 1986

Author

Listed:
  • Gilles Laurent

    (HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales)

  • Pierre Grégory

Abstract

Quelles ont été les thèses de marketing soutenues en France depuis 1986? Nous examinons l'évolution des différents types de thèse (Etat, troisième cycle, nouveau régime), la place des différentes universités, le rôle des directeurs de recherche et des jurys. Parmi les thèmes de recherche, le comportement du consommateur est le plus fréquent; les sujets internationaux sont trop rares; certains éléments du mix sont négligés.

Suggested Citation

  • Gilles Laurent & Pierre Grégory, 1992. "Les thèses de marketing depuis 1986," Post-Print hal-00820491, HAL.
    • Handle: RePEc:hal:journl:hal-00820491
    DOI: 10.1177/076737019200700103
    as

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    Keywords

    thèses; marketing; 1986;
    All these keywords.

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