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Concurrences et complémentarités entre les canaux physiques et électroniques. Une application aux produits musicaux

Author

Listed:
  • Blandine Labbé-Pinlon

    (Audencia Recherche - Audencia Business School)

  • Bertrand Belvaux

Abstract

This research studies mono and multichanel behaviors with musical CD. After showing several profiles, results prove that multiples channel visiting behaviors can be explained by the appropriateness of channel to the purchase decision stage (preparation and buying) and by the perceived risk in web buying.

Suggested Citation

  • Blandine Labbé-Pinlon & Bertrand Belvaux, 2009. "Concurrences et complémentarités entre les canaux physiques et électroniques. Une application aux produits musicaux," Post-Print hal-00796929, HAL.
    • Handle: RePEc:hal:journl:hal-00796929
    DOI: 10.3917/mav.026.0015
    as

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