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Maîtriser l'image de l'entreprise : le prisme d'identité

Author

Listed:
  • Jean-Noël Kapferer

    (HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales)

Abstract

No abstract is available for this item.

Suggested Citation

  • Jean-Noël Kapferer, 1988. "Maîtriser l'image de l'entreprise : le prisme d'identité," Post-Print hal-00784154, HAL.
  • Handle: RePEc:hal:journl:hal-00784154
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    Cited by:

    1. Patrick Hetzel & Veronique Cova, 1993. "Sales Area Design and Fashion Phenomena: a Semiotic Approach," Post-Print hal-01867031, HAL.
    2. Gilbert Giacomoni, 2017. "Luxuary collection and pre-owned market transplant : hybrid identity, histocompatibility and business creation [La greffe du luxe et de l’occasion : identité hybride, histocompatibilité et émergenc," Post-Print hal-01706953, HAL.

    More about this item

    Keywords

    image de l'entreprise; prisme d'identité;

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