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Predicting MBA graduates' donation behaviour to their alma mater

Author

Listed:
  • Yehuda Baruch

    (Tr@jectoires - Pôle Trajectoires - Rouen Business School - Rouen Business School)

  • Katherine J.C.Sang

Abstract

Purpose - The purpose of this paper is to develop a model to examine factors influencing the inclination of MBA graduates to donate to their alma mater. Design/methodology/approach - The authors used a large data-base of 3,677 MBA graduates to evaluate individual factors, and external evaluation of organizational level factors. The authors constructed and tested the model, finding strong support for its validity. Findings - Satisfaction with the MBA, university prestige and salary were significant predictors of donating behavior. Engagement (operationalised volunteering) was a significant mediating factor between these factors and donating behaviour. Originality/value - The paper adds to both theoretical implication for understanding long-term relationships between graduates and their alma mater and to managerial implication for future financing of universities and business schools in particular.

Suggested Citation

  • Yehuda Baruch & Katherine J.C.Sang, 2012. "Predicting MBA graduates' donation behaviour to their alma mater," Post-Print hal-00779142, HAL.
    • Handle: RePEc:hal:journl:hal-00779142
    DOI: 10.1108/02621711211253268
    as

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    Citations

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    Cited by:

    1. Balaji, M.S. & Roy, Sanjit Kumar & Sadeque, Saalem, 2016. "Antecedents and consequences of university brand identification," Journal of Business Research, Elsevier, vol. 69(8), pages 3023-3032.
    2. Betty Purwandari & Latifatul Khairiyah & Mardiana Purwaningsih & Achmad Nizar Hidayanto & Nur Fitriah Ayuning Budi & Kongkiti Phusavat, 2023. "Why do people donate online? A perspective from dual credibility transfer," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(2), pages 393-425, June.

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