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Design et marketing : fondements et méthodes

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  • Jean-Pierre Mathieu

    (Audencia Recherche - Audencia Business School)

Abstract

Le Design et le Marketing sont devenus incontournables pour le management des entreprises, mais c'est seulement dans leur mise en contexte dans un secteur d'activité précis que se matérialisent des fondements signifiants et des méthodes opérantes. Ce livre légitime l'importance de la liaison entre le design et le marketing, lorsqu'il s'agit de création ou d'innovation. Les auteurs s'inscrivent dans une démarche de rassemblement et de mise en correspondance d'idées, de théories et de méthodes au-delà des frontières des champs disciplinaires.

Suggested Citation

  • Jean-Pierre Mathieu, 2006. "Design et marketing : fondements et méthodes," Post-Print hal-00778908, HAL.
    • Handle: RePEc:hal:journl:hal-00778908
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    Cited by:

    1. Luc Marco & Valentin Ngadi Essamè, 2016. "DEFINITION AND STRUCTURE OF PERSONALITY'S DESIGN: First results on a public Italian students deal with foreign products [ESSAI DE DEFINITION ET DE STRUCTURE DE LA PERSONNALITE DU DESIGN : premiers ," Working Papers hal-01265707, HAL.
    2. Luc Marco & Valentin Ngadi Essamè, 2016. "DEFINITION AND STRUCTURE OF PERSONALITY'S DESIGN: First results on a public Italian students deal with foreign products [ESSAI DE DEFINITION ET DE STRUCTURE DE LA PERSONNALITE DU DESIGN : premiers ," CEPN Working Papers hal-01265707, HAL.

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