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Les phénomènes de convergence sectorielle expliqués par la théorie des ressources. Application à l'analyse de la bancassurance en France

Author

Listed:
  • Bertrand Venard

    (Audencia Recherche - Audencia Business School)

Abstract

Le succès des banques dans le secteur de l'assurance est une composante majeure du paysage économique français. Au-delà de ce cas spécifique, la bancassurance est un bon exemple de convergence sectorielle. Dans le cadre de la théorie des ressources, le propos de l'article est de mettre en évidence les ressources clefs et leurs modes de combinaison par les banques pour fonder un avantage concurrentiel.

Suggested Citation

  • Bertrand Venard, 2003. "Les phénomènes de convergence sectorielle expliqués par la théorie des ressources. Application à l'analyse de la bancassurance en France," Post-Print hal-00765196, HAL.
    • Handle: RePEc:hal:journl:hal-00765196
    as

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