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Conséquences non transactionnelles du comportement de butinage : modèle théorique et test empirique

Author

Listed:
  • Blandine Labbé-Pinlon

    (Audencia Recherche - Audencia Business School)

  • Cindy Lombart

    (Audencia Recherche - Audencia Business School)

Abstract

The main goal of this research is to study some non-transactional consequences of browsing such as subjective knowledge, opinion leadership, and word-of-mouth. Our results from a field study in a retail store validate the hypothesized linkages between browsing and subjective expertise, opinion leadership, and word-of-mouth. Furthermore, our findings point out the relationships between subjective expertise and opinion leadership as well as between opinion leadership and word-of-mouth. Finally, our results highlight that consumer's enduring involvement may be considered as an antecedent of his/her browsing behaviour as well as his/her level of subjective expertise, opinion leadership, and word-of-mouth.

Suggested Citation

  • Blandine Labbé-Pinlon & Cindy Lombart, 2005. "Conséquences non transactionnelles du comportement de butinage : modèle théorique et test empirique," Post-Print hal-00764229, HAL.
    • Handle: RePEc:hal:journl:hal-00764229
    DOI: 10.1177/076737010502000102
    as

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