Using blogs to solicit consumer feedback : the role of directive questioning versus no questioning
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DOI: 10.1016/j.intmar.2012.06.002
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Cited by:
- Li, You & Chang, Yaping & Liang, Zhehao, 2022. "Attracting more meaningful interactions: The impact of question and product types on comments on social media advertisings," Journal of Business Research, Elsevier, vol. 150(C), pages 89-101.
- Christel de Lassus & Maria Mercanti-Guérin, 2013. "I buy your product when I feel I know you: using blog disclosure to influence consumers," Post-Print hal-02054911, HAL.
- Christel de LASSUS & Maria MERCANTI-GUERIN, 2013. "I Buy Your Product When I Feel I Know You: Using Blog Disclosure To Influence Consumers," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 209-224, November.
- Ekaterina S. Titova, 2019. "Biofuel Application as a Factor of Sustainable Development Ensuring: The Case of Russia," Energies, MDPI, vol. 12(20), pages 1-30, October.
- Zhang, Xubing & Jiang, Bo, 2014. "Increasing Price Transparency: Implications of Consumer Price Posting for Consumers' Haggling Behavior and a Seller's Pricing Strategies," Journal of Interactive Marketing, Elsevier, vol. 28(1), pages 68-85.
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Keywords
Online consumer feedback; Market research; Directive questioning; Blogs;All these keywords.
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