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Customer acceptance of a new interactive information terminal in grocery retailing: antecedents and moderators

Author

Listed:
  • Stephan Zielke

    (Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School)

  • Waldemar Toporowski

    (Georg-August-University = Georg-August-Universität Göttingen)

  • Björn Kniza

    (Georg-August-University = Georg-August-Universität Göttingen)

Abstract

This chapter uses an extended version of the Technology Acceptance Model to analyze the customer acceptance of a new interactive information terminal for cooking recipes aimed at grocery shoppers. The results show that perceived usefulness, perceived ease of use, and perceived enjoyment influence the customer acceptance of the terminal via direct and indirect effects. Furthermore, the impact of these variables depends on individual differences in experience of Information Technology and the relevance of the information content. These findings carry several management and research implications.

Suggested Citation

  • Stephan Zielke & Waldemar Toporowski & Björn Kniza, 2011. "Customer acceptance of a new interactive information terminal in grocery retailing: antecedents and moderators," Post-Print hal-00747075, HAL.
    • Handle: RePEc:hal:journl:hal-00747075
    DOI: 10.4018/978-1-60960-738-8
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    Cited by:

    1. Kallweit, Katrin & Spreer, Philipp & Toporowski, Waldemar, 2014. "Why do customers use self-service information technologies in retail? The mediating effect of perceived service quality," Journal of Retailing and Consumer Services, Elsevier, vol. 21(3), pages 268-276.
    2. Renko, Sanda & Druzijanic, Mirna, 2014. "Perceived usefulness of innovative technology in retailing: Consumers׳ and retailers׳ point of view," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 836-843.

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