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Degree of innovativeness and new product performance

Author

Listed:
  • Michel Santi

    (HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales)

  • François Duhamel

    (School of Business and Economics - Universidad de las Américas)

Abstract

The relationship between innovativeness and innovations' success still remains unclear. This lack of consensus stems from a confusion between customer familiarity with the innovation and synergy with the focal firm's existing set of resources and competencies, to explain performance, as well as from the use of different measurement methods. On the basis of a sample of 114 innovation projects in small and medium-sized french companies, using our own measurement method, we show a U-shaped relationship between customer familiarity and performance, and a negative relation, as expected, between newness to the company and the innovation's performance.

Suggested Citation

  • Michel Santi & François Duhamel, 2012. "Degree of innovativeness and new product performance," Post-Print hal-00683354, HAL.
    • Handle: RePEc:hal:journl:hal-00683354
    DOI: 10.1080/09537325.2012.655411
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    Cited by:

    1. Hao, Zhaowei & Qi, Wei & Gong, Tianxiao & Chen, Lihua & Shen, Zuo-Jun Max, 2019. "Innovation uncertainty, new product press timing and strategic consumers," Omega, Elsevier, vol. 89(C), pages 122-135.
    2. Koc, T. & Bozdag, E., 2017. "Measuring the degree of novelty of innovation based on Porter's value chain approach," European Journal of Operational Research, Elsevier, vol. 257(2), pages 559-567.
    3. Julia Cohen & Carina Marques & Joana Lameira & Maria José Sousa & Manuel Au-Yong-Oliveira, 2020. "The Interrelationship between Corporate Social Responsibility and Strategic Innovation In Aveiro-based Startups," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 11(3), pages 65-86, December.
    4. Dziallas, Marisa & Blind, Knut, 2019. "Innovation indicators throughout the innovation process: An extensive literature analysis," Technovation, Elsevier, vol. 80, pages 3-29.
    5. Brazauskaitė Indrė & Auruškevičienė Viltė, 2017. "Moderating Role of Environmental Settings in Relationship Between Product Innovativeness and Its Performance During the Launch," Economics and Business, Sciendo, vol. 31(1), pages 44-54, August.

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