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Why organic labels do not always promote sustainable consumption? Marginal labelling and brand equity effects

Author

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  • Fabrice Larceneux

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Florence Benoît-Moreau

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Valérie Renaudin

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

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Suggested Citation

  • Fabrice Larceneux & Florence Benoît-Moreau & Valérie Renaudin, 2012. "Why organic labels do not always promote sustainable consumption? Marginal labelling and brand equity effects," Post-Print hal-00660153, HAL.
    • Handle: RePEc:hal:journl:hal-00660153
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    Cited by:

    1. S. Marette & L. Nabec & F. Durieux, 2019. "Improving Nutritional Quality of Consumers’ Food Purchases With Traffic-Lights Labels: An Experimental Analysis," Journal of Consumer Policy, Springer, vol. 42(3), pages 377-395, September.
    2. John Thøgersen & Ulf Schrader, 2012. "From Knowledge to Action—New Paths Towards Sustainable Consumption," Journal of Consumer Policy, Springer, vol. 35(1), pages 1-5, March.

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