Unpacking researchers' creativity and imagination in grounded theorizing: An exemplar from IS research

Although interest in the use of grounded theory methods has been increasing over the last decade, Urquhart, Lehmann, and Myers (2010) take note of the criticism that, in fact, such use has not yet produced higher levels of theory development in IS research. Along these lines, the current essay intends to make two main contributions. The first is to respond to the recent call for more studies developing grounded theorizing in IS research by providing a detailed description of the application of grounded theory methods in an emergent research area that combines IS and sustainability. The second, to extend current interpretations of grounded theory's basic characteristics by focusing on one important element: researchers' creativity. We argue that the role of researchers' creativity and imagination in the implementation of grounded theory methods has rarely been emphasized and should be the subject of further reflection. Although imagination is, from our perspective, inherent and crucial to any cognitive or intellectual process, the fact of being frequently neglected in IS research precludes its mobilization as a more purposeful influence in the process of building new theories.