Investigating customer value in global business markets: Commentary essay
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Abstract
Suggested Citation
DOI: 10.1016/j.jbusres.2011.04.005
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Cited by:
- Meysam MALEKI & Virgilio CRUZ MACHADO, 2013. "Generic Integration of Lean, Agile, Resilient, and Green Practices in Automotive Supply Chain," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(2), pages 237-248, May.
- Srivastava, Saurabh & Singh, Shiwangi & Dhir, Sanjay, 2020. "Culture and International business research: A review and research agenda," International Business Review, Elsevier, vol. 29(4).
- Skarmeas, Dionysis & Saridakis, Charalampos & Leonidou, Constantinos N., 2018. "Examining relationship value in cross-border business relationships: A comparison between correlational and configurational approaches," Journal of Business Research, Elsevier, vol. 89(C), pages 280-286.
- Kolesnik, N.A., 2014. "Types And Sources Of Value Creation Within The Context Of Company Management," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
- Rémi Mencarelli & Arnaud Riviere, 2015. "Perceived value in B2B and B2C: A comparative approach and cross-fertilization," Post-Print halshs-01157807, HAL.
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Keywords
Customer value; Relationship value; Formative and reflective value models; Cross-country measurement equivalence;All these keywords.
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