Information display from board wargame for marketing strategy identification
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Note: View the original document on HAL open archive server: https://hal.science/hal-00584200
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Cited by:
- Agustín Moreno Cañadas & Pedro Fernando Fernández Espinosa & Gabriel Bravo Rios, 2022. "Wargaming with Quadratic Forms and Brauer Configuration Algebras," Mathematics, MDPI, vol. 10(5), pages 1-19, February.
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Keywords
strategic intelligence; competitive intelligence; economic intelligence; market intelligence; business intelligence; information visualization; wargaming; marketing warfare; watch; serious game; serious gaming; creative competitive intelligence; gamification; creative intelligence; Data visualisation; tabletop game; board game; boardgame; disengamement; game ong map; Kriegspiel; intelligence économique; veille stratégique; veille concurrentielle; veille marché; veille créative; veille des innovations; veille des créations; visualisation d'information; innovation; jeu de guerre; wargame; war game; jeu sérieux; ludification; veille; visualisation de données;All these keywords.
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This paper has been announced in the following NEP Reports:- NEP-MKT-2011-07-13 (Marketing)
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