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A framework for stakeholder oriented mindfulness: case of RFID implementation at YCH Group

Author

Listed:
  • Shirish C. Srivastava

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • H. Teo Thompson S.
  • C. Ranganathan

    (Department of Information and Decision Sciences - UIC - University of Illinois [Chicago] - University of Illinois System)

  • James Loo

Abstract

The article presents a case study on the implementation of Radio Frequency Identification (RFID) at YCH Group in Singapore, considering the mindfulness concept. It states that for the first time, RFID was successfully used for liquid products only by YCH. It says that through its mindfulness and appropriate application of RFID, YCH becomes a role model for other firms. Meanwhile, it suggests that stakeholder originated mindfulness is helpful in the implementation of innovative technology.

Suggested Citation

  • Shirish C. Srivastava & H. Teo Thompson S. & C. Ranganathan & James Loo, 2011. "A framework for stakeholder oriented mindfulness: case of RFID implementation at YCH Group," Post-Print hal-00579589, HAL.
    • Handle: RePEc:hal:journl:hal-00579589
    DOI: 10.1057/ejis.2010.58
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    Cited by:

    1. Sunday C. Eze & Vera C. A. Chinedu-Eze & Clinton K. Okike & Adenike O. Bello, 2020. "Critical factors influencing the adoption of digital marketing devices by service-oriented micro-businesses in Nigeria: A thematic analysis approach," Palgrave Communications, Palgrave Macmillan, vol. 7(1), pages 1-14, December.

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