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Communication environnementale et réputation de l'organisation

Author

Listed:
  • Rodolphe Durand

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • Deborah Philippe

    (HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales)

Abstract

Environmental communication and firm reputation We suggest that environmental disclosures will have differentiated impacts on the firm's reputation according to the nature, visibility and consistency of the disclosures as well as to the firm's prior reputation. Results suggest that conformity signals improve firm reputation while non-conformity signals deplete it. However, the simultaneous presence of both types of signals buffers the negative effect of non-conformity signals on reputation. Eventually, our results indicate that the interpretation of signals also depends on their visibility and the firm's prior reputation: an above-average prior reputation reinforces the positive influence of a high signal visibility on a firm's reputation.

Suggested Citation

  • Rodolphe Durand & Deborah Philippe, 2009. "Communication environnementale et réputation de l'organisation," Post-Print hal-00576829, HAL.
    • Handle: RePEc:hal:journl:hal-00576829
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    Cited by:

    1. Rey Dang & L'Hocine Houanti & Mustapha Meziani & Tiziri Makhlouf, 2020. "La RSE et le désengagement des employés au travail : le rôle médiateur de la réputation de l'entreprise," Post-Print hal-02872464, HAL.

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