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Comment optimiser la satisfaction des consommateurs ? Une réponse par l'étude des relations attributs-satisfaction

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  • Anne-Françoise Audrain-Pontevia

    (Pôle de Recherche - Rouen Business School - Rouen Business School)

Abstract

This article proposes a state of the art of the attribute/overall satisfaction links for an object. It also presents the methods that enable to identify these functions

Suggested Citation

  • Anne-Françoise Audrain-Pontevia, 2004. "Comment optimiser la satisfaction des consommateurs ? Une réponse par l'étude des relations attributs-satisfaction," Post-Print hal-00567700, HAL.
    • Handle: RePEc:hal:journl:hal-00567700
    as

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