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Strategy and sustainable competitive advantage of international retailers in China

Author

Listed:
  • Lanlan Cao

    (Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School)

  • Marc Dupuis

    (EM - EMLyon Business School)

Abstract

This article focuses on the relationship between international retailers' core competences, resources, and strategy in the Chinese context. The authors first review the key concepts and dimensions of core competences, then analyze the field data generated by in-depth interviews with key managers of the main international retail subsidiaries in China. They then point out the impact of the competitive structure of distribution, which is the most important environmental factor in China. Then they describe how an international retail subsidiary in China can create and maintain a sustainable competitive advantage. Finally, they consider the managerial implications of this.

Suggested Citation

  • Lanlan Cao & Marc Dupuis, 2010. "Strategy and sustainable competitive advantage of international retailers in China," Post-Print hal-00565505, HAL.
    • Handle: RePEc:hal:journl:hal-00565505
    DOI: 10.1080/10599230903323698
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    Cited by:

    1. Shin, Sanghyup & Kim, Hyun & Kim, Woohyoung, 2020. "Transnational corporations’ localization strategies via retail attributes: Focus on Chinese market," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).

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