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Rémunération de la force de vente : une étude exploratoire des plans tridimensionnels

Author

Listed:
  • Dominique Rouzies

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

Abstract

This last decade, research studies investigating optimal structures of salesforce compensation plans draw from agency theory. They make fundamental contributions essentially on two-dimensional structural forms such as salary-commission or salary-bonus plans. The objective of this paper is twofold: first, extend the field of investigation to three-dimensional structures such as salary-commissions-bonus plans with a different methodology, and second, assess the competition impact on optimal pay plans.

Suggested Citation

  • Dominique Rouzies, 1997. "Rémunération de la force de vente : une étude exploratoire des plans tridimensionnels," Post-Print hal-00537744, HAL.
  • Handle: RePEc:hal:journl:hal-00537744
    as

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