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L'Économie de l'attention : Entre protection des ressources cognitives et extraction de la valeur

Author

Listed:
  • Emmanuel Kessous

    (SENSE - Sociology and Economics of networks and Services - France Telecom R&D)

  • Kevin Mellet

    (SENSE - Sociology and Economics of networks and Services - France Telecom R&D)

  • Moustafa Zouinar

    (SENSE - Sociology and Economics of networks and Services - France Telecom R&D)

Abstract

Cet article propose un tour d'horizon du concept d'économie de l'attention. Dans un premier temps, il présente les principaux modèles théoriques qui explorent les mécanismes d'allocation d'une économie dans laquelle l'attention constitue la ressource rare. Différents attracteurs de l'attention sont mis en avant selon les auteurs : la reconnaissance, la pertinence, le style et la puissance de l'émetteur de l'information. Dans un second temps, l'article montre que l'économie de l'attention expose les acteurs de l'Internet et des médias électroniques à deux logiques en apparence opposées. La première, orientée vers l'utilisateur, vise à protéger l'attention de ce dernier de la surcharge informationnelle et à améliorer son allocation. La seconde, au profit des firmes, a pour objectif de capter l'attention des clients ou des auditeurs pour la monétiser. Concilier ces deux approches est à la fois une gageure pour l'innovation et un atout dans la concurrence de l'économie numérique.

Suggested Citation

  • Emmanuel Kessous & Kevin Mellet & Moustafa Zouinar, 2010. "L'Économie de l'attention : Entre protection des ressources cognitives et extraction de la valeur," Post-Print hal-00520512, HAL.
    • Handle: RePEc:hal:journl:hal-00520512
    DOI: 10.1016/j.soctra.2010.06.009
    Note: View the original document on HAL open archive server: https://hal.science/hal-00520512
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    Citations

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    Cited by:

    1. Agnès Festré & Pierre Garrouste, 2015. "The ‘Economics of Attention’: A History of Economic Thought Perspective," Post-Print halshs-02314240, HAL.
    2. Sylvain Malcorps, 2019. "News website personalisation: the co-creation of content, audiences and services by online journalists and marketers," ULB Institutional Repository 2013/302184, ULB -- Universite Libre de Bruxelles.
    3. Samy GUESMI, 2014. "Open Data, Big Data and Crowdsourcing: Emergent Mobile Apps Business Models," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(96), pages 53-72, 4th quart.
    4. Agnès Festré & Pierre Garrouste, 2012. "The ‘Economics of Attention’: A New Avenue of Research in Cognitive Economics," GREDEG Working Papers 2012-12, Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), Université Côte d'Azur, France.

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