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La cohérence des choix stratégiques: l'impact des décisions d'entrée et des stratégies génériques sur la performance organisationnelle des firmes

Author

Listed:
  • Rodolphe Durand

    (EM - EMLyon Business School)

  • Régis Coeurderoy

    (Louvain School of Management - UCL - Université Catholique de Louvain = Catholic University of Louvain, ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris)

Abstract

This article relates to the coherence of the choices of entry with the generic strategic orientations of companies. Our thesis is that far from being independent, these two dimensions of the strategy are complementary to explain the organisational performance of the firms. The study is undertaken on a sample of 542 companies of the French industry of consumer goods.

Suggested Citation

  • Rodolphe Durand & Régis Coeurderoy, 2001. "La cohérence des choix stratégiques: l'impact des décisions d'entrée et des stratégies génériques sur la performance organisationnelle des firmes," Post-Print hal-00480865, HAL.
  • Handle: RePEc:hal:journl:hal-00480865
    as

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