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Convergence and Divergence in European Market Research Practices

Author

Listed:
  • Sandor Czellar

    (CUI - Centre Universitaire d'Informatique - UNIGE - Université de Genève = University of Geneva)

  • J.-E. Denis

    (CUI - Centre Universitaire d'Informatique - UNIGE - Université de Genève = University of Geneva)

  • J.-Y. Lee

Abstract

This study investigates whether market research expenditure patterns of eight European countries including Germany, France and the UK do converge or not over the 1990-1994 period.

Suggested Citation

  • Sandor Czellar & J.-E. Denis & J.-Y. Lee, 1997. "Convergence and Divergence in European Market Research Practices," Post-Print hal-00477270, HAL.
    • Handle: RePEc:hal:journl:hal-00477270
    as

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    Keywords

    Europe; research and development;

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