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Open innovation within business ecosystems : a tale from Amazon.com

Author

Listed:
  • Thierry Isckia

    (CEMANTIC - Centre d'Études et de recherches en Management et TIC - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris], IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

  • Denis Lescop

    (CEMANTIC - Centre d'Études et de recherches en Management et TIC - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris], IMT-BS - DEFI - Département Droit, Economie et Finances - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

Abstract

Open innovation refers to the ability of firms to open themselves up to external networks and relationships in order to gain the full potential of their investments in innovation. The development of ICTs has opened up new markets and ways of innovating. Today, platforms and Web services are supportive instruments of relations between firms. This paper analyzes how Amazon managed openness thanks to ICT infrastructure. In this paper, we address the challenge of managing open innovation within business ecosystems, especially those abetted by a new generation of technologies called Web services. We will draw lessons from Amazon.com to understand how this keystone organization is becoming nimble at open innovation, leveraging the power of its platform thanks to its Web services package. The case study shows that by using Web services to enhance collaboration in business ecosystems, some companies could support open innovation and expand the value of the goods and services they deliver to customers. The paper concludes with a suggested research agenda dealing with the significant implications for both strategy and policy.

Suggested Citation

  • Thierry Isckia & Denis Lescop, 2009. "Open innovation within business ecosystems : a tale from Amazon.com," Post-Print hal-00472448, HAL.
    • Handle: RePEc:hal:journl:hal-00472448
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    Cited by:

    1. David B. Audretsch & Antje Fiedler, 2023. "Power and entrepreneurship," Small Business Economics, Springer, vol. 60(4), pages 1573-1592, April.
    2. Lia Tirabeni & Klas Eric Soderquist, 2019. "Connecting the Dots: Framing Employee-Driven Innovation in Open Innovation Contexts," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(04), pages 1-27, June.
    3. Pierre Barbaroux, 2014. "Innovation Disruptive Et Naissance D'Un Écosystème : Voyage Aux Origines De L'Internet," Post-Print hal-03223876, HAL.
    4. Laurent Muzellec & Sébastien Ronteau & Mary Lambkin, 2015. "Two-sided Internet platforms: A business model lifecycle perspective," Post-Print hal-03718529, HAL.
    5. Thierry Isckia & Mark de Reuver & Denis Lescop, 2020. "Orchestrating platform ecosystems : the interplay of innovation and business development subsystems," Post-Print hal-02548106, HAL.

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