IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-00458449.html
   My bibliography  Save this paper

Le luxe par-delà les frontières : une étude exploratoire dans douze pays

Author

Listed:
  • Gilles Laurent

    (HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales)

  • Bernard Dubois

Abstract

Consumers in different countries have contrasted visions of luxury, visions which are quite different from those of French consumers. A cluster analysis performed on a multi-national sample identifies four consumer groups: elitism (classical luxury), democratization (open luxury), distance (remote luxury), aversion (rejected luxury). The existence of these four groups varies widely across countries, and this has important managerial implications.

Suggested Citation

  • Gilles Laurent & Bernard Dubois, 1996. "Le luxe par-delà les frontières : une étude exploratoire dans douze pays," Post-Print hal-00458449, HAL.
  • Handle: RePEc:hal:journl:hal-00458449
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Raluca Ciornea & Marius Dorel Pop & Mihai Florin Bacila, 2012. "Segmenting Luxury Market Based on the Type of the Luxury Consumed. Empirical Study on Young Female Luxury Consumers," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 2(3), pages 143-152, July.
    2. Farhad Aliyev & Taylan Urkmez & Ralf Wagner, 2019. "A comprehensive look at luxury brand marketing research from 2000 to 2016: a bibliometric study and content analysis," Management Review Quarterly, Springer, vol. 69(3), pages 233-264, September.
    3. Marwa BEZZAOUIA, & Adrian Razvan JOANTA (RUSAN), 2016. "The Relationships Between Cultural Values And Consumer Motivations For Purchasing Luxury Brands," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 5(1), pages 1-39, January.
    4. Hwang, Yookyung & Ko, Eunju & Megehee, Carol M., 2014. "When higher prices increase sales: How chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands," Journal of Business Research, Elsevier, vol. 67(9), pages 1912-1920.
    5. Nathalie Veg-Sala, 2022. "L’ambivalence des adolescents à l’égard de la consommation de produits de luxe," Post-Print hal-04154739, HAL.

    More about this item

    Keywords

    luxe;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-00458449. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.