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Satisfaction with Virtual Communities of Interest: Effect on Members' Visit Frequency

Author

Listed:
  • Kristine de Valck

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • Fred Langerak
  • Peter C. Verhoef
  • Peeter Verlegh

Abstract

The authors develop a four-dimensional scale to measure members' satisfaction with virtual communities of interest (VCIs). The dimensions consist of members' satisfaction with member-to-member interactions, organizer-to-member interactions and organizer-to-community interactions, all of which come together on the VCI's site. Using a sample of 3605 members of a VCI, the authors investigated the effect of each satisfaction dimension on members' visit frequency, and the moderating effect of membership duration on the links between the satisfaction dimensions and visit frequency. The results reveal that satisfaction with member-to-member interactions, organizer-to-member interactions and the community's site has positive effects on members' visit frequency. Members' satisfaction with organizer-to-community interactions has no effect on visit frequency. The findings also show that membership duration strengthens two, and weakens one of the linkages between the satisfaction dimensions and members' visit frequency.

Suggested Citation

  • Kristine de Valck & Fred Langerak & Peter C. Verhoef & Peeter Verlegh, 2007. "Satisfaction with Virtual Communities of Interest: Effect on Members' Visit Frequency," Post-Print hal-00458417, HAL.
    • Handle: RePEc:hal:journl:hal-00458417
    DOI: 10.1111/j.1467-8551.2006.00499.x
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    Citations

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    Cited by:

    1. Wenyu Zang & Yuhao Qian & Hemin Song, 2022. "The Effect of Perceived Value on Consumers’ Repurchase Intention of Commercial Ice Stadium: The Mediating Role of Community Interactions," IJERPH, MDPI, vol. 19(5), pages 1-14, March.
    2. Illum, Steven F. & Ivanov, Stanislav H. & Liang, Yating, 2010. "Using virtual communities in tourism research," Tourism Management, Elsevier, vol. 31(3), pages 335-340.
    3. Elliot, Statia & Li, Guoxin & Choi, Chris, 2013. "Understanding service quality in a virtual travel community environment," Journal of Business Research, Elsevier, vol. 66(8), pages 1153-1160.
    4. Bi, Qingqing, 2019. "Cultivating loyal customers through online customer communities: A psychological contract perspective," Journal of Business Research, Elsevier, vol. 103(C), pages 34-44.
    5. Heinonen, Kristina & Campbell, Colin & Lord Ferguson, Sarah, 2019. "Strategies for creating value through individual and collective customer experiences," Business Horizons, Elsevier, vol. 62(1), pages 95-104.

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