IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-00454726.html
   My bibliography  Save this paper

Low Contact Services, Technologies and Culture: le problème d'internationalisation des services

Author

Listed:
  • Annie Munos

    (MKT - Marketing - EESC-GEM Grenoble Ecole de Management)

Abstract

All the services firms that achieve their politic of internationalisation are those which combined the more cleverly : marketing competencies, technologic investments adapted to the local environment but although, those which knew how to use their nationality as a tremandious competitive advantage. The main goal of this article is to show why and how the success of the internationalisation of a services firm is based on a constructed knowledge of it's culture, it's history, because people and firms know only a small part of them : what they like ? In what they perform ? This is what we call in this paper : the concept of the "dominant culture", central concept to achieve the internationalisation of a service concept

Suggested Citation

  • Annie Munos, 2001. "Low Contact Services, Technologies and Culture: le problème d'internationalisation des services," Post-Print hal-00454726, HAL.
    • Handle: RePEc:hal:journl:hal-00454726
    Note: View the original document on HAL open archive server: http://hal.grenoble-em.com/hal-00454726
    as

    Download full text from publisher

    File URL: http://hal.grenoble-em.com/hal-00454726/document
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-00454726. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.