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L'état de l'environnement industriel français est-il objectivement mesurable ?

Author

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  • David Gotteland

    (MKT - Marketing - EESC-GEM Grenoble Ecole de Management, CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

  • Jean-Marie Boulé

    (MKT - Marketing - EESC-GEM Grenoble Ecole de Management)

Abstract

the environmental state is a frequently modelized variable in marketing research. This paper proposes updated scales and panorama of the objective state of 58 industrial branches defined by INSEE based on three characteristic dimensions: dynamism, complexity and capacity.

Suggested Citation

  • David Gotteland & Jean-Marie Boulé, 2004. "L'état de l'environnement industriel français est-il objectivement mesurable ?," Post-Print hal-00451678, HAL.
    • Handle: RePEc:hal:journl:hal-00451678
    Note: View the original document on HAL open archive server: http://hal.grenoble-em.com/hal-00451678
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