Quand les institutions culturelles s'ouvrent au marketing sensoriel... et s'en défendent : enjeux et paradoxes
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Cited by:
- Juliette Passebois- Ducrot & Florence Euzéby & Sarah Machat & Jeanne Lallement, 2015. "La gamification des dispositifs de médiation culturelle : Quelle perception et quel impact sur l’expérience de visite ? Le cas de la corderie Royale," Post-Print hal-01675348, HAL.
- Elodie Jarrier & Dominique Bourgeon-Renault, 2012. "Impact of Mediation devices on the Museum Visit Experience and on Visitors' Behavioural Intentions," Post-Print hal-02139835, HAL.
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Keywords
cultural offer; sensory marketing; consumption tendencies; hypermodernity; Offre culturelle; marketing sensoriel; tendance de consommation; hypermodernité;All these keywords.
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