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L'interaction lieu – objet comme conceptualisation de l'expérience vécue : proposition d'un modèle intégrateur

Author

Listed:
  • Rémi Mencarelli

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

Abstract

This article proposes to reconsider the concept of lived experience by the consumer which is the object of a normative vision in marketing. Thanks to the concept of value, we seek to improve the conceptualization of the experience by defining it as an interaction place - object. We conduct an empirical analysis on the field of live shows to compare rival modellings of lived experience. The results show the importance of the consumption place as frame of lived experience and confirm an indirect influence of the place on global perceived value. Finally, they allow a validation of differents scales used in this model.

Suggested Citation

  • Rémi Mencarelli, 2008. "L'interaction lieu – objet comme conceptualisation de l'expérience vécue : proposition d'un modèle intégrateur," Post-Print hal-00416370, HAL.
    • Handle: RePEc:hal:journl:hal-00416370
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    Cited by:

    1. Patricia Coutelle-Brillet & Véronique Des Garets & Arnaud Riviere, 2012. "Quand innovation de service rime avec stratégie de rupture : vers une proposition renouvelée de valeur en B to B," Post-Print hal-01737628, HAL.

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