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Positionnement stratégique des entreprises culturelles : proposition d'enrichissement autour du concept de valeur

Author

Listed:
  • Séverine Marteaux

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

  • Rémi Mencarelli

Abstract

Cet article pose la question du positionnement stratégique des institutions culturelles. Si cette interrogation n'est pas nouvelle, elle mérite d'être à nouveau posée au regard des modifications que subit le secteur culturel à la fois du côté de l'offre et du côté de la demande. Dans cette optique nous envisagerons de nouvelles sources de différenciation possibles pour les institutions culturelles en mobilisant le concept de valeur. Une relecture des travaux autour de cette notion nous conduira à en proposer des extensions qui constitueront autant de voies de positionnement. Nous justifierons chacune de ces extensions et nous verrons quelles implications managériales cela induit.

Suggested Citation

  • Séverine Marteaux & Rémi Mencarelli, 2005. "Positionnement stratégique des entreprises culturelles : proposition d'enrichissement autour du concept de valeur," Post-Print hal-00416362, HAL.
    • Handle: RePEc:hal:journl:hal-00416362
    as

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