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Investing in credibility: how e-tailers could proceed?

Author

Listed:
  • Pascal Pecquet

    (DD - Dynamiques du droit - UM1 - Université Montpellier 1 - UM - Université de Montpellier - CNRS - Centre National de la Recherche Scientifique)

  • L. Lemoine

Abstract

Empirical and analytical studies suggest that, if some information costs are actually reduced, in contrast other costs rise with the growth of information highways. Because e-tailers have to be credible to carry out transactions, they must pay for these features. From a review of the literature on e-commerce including theoritical analysis and empirical data, we are suggesting that information highways generate new kinds of information costs, namely the costs of credibility.

Suggested Citation

  • Pascal Pecquet & L. Lemoine, 2005. "Investing in credibility: how e-tailers could proceed?," Post-Print hal-00411309, HAL.
    • Handle: RePEc:hal:journl:hal-00411309
    as

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