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Do different marketing practices require different leadership styles ? An exploratory study

Author

Listed:
  • A. Lindgreen
  • R. Palmer
  • M. Wetzels
  • M. Antioco

    (LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique)

Abstract

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Suggested Citation

  • A. Lindgreen & R. Palmer & M. Wetzels & M. Antioco, 2009. "Do different marketing practices require different leadership styles ? An exploratory study," Post-Print hal-00387048, HAL.
    • Handle: RePEc:hal:journl:hal-00387048
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    Cited by:

    1. Jesús Cambra-Fierro & Iguácel Melero-Polo & Javier Sese, 2015. "Does the nature of the relationship really matter? An analysis of the roles of loyalty and involvement in service recovery processes," Service Business, Springer;Pan-Pacific Business Association, vol. 9(2), pages 297-320, June.
    2. Riaz, Adnan & Haider, Mubarak Hussain, 2010. "Role of transformational and transactional leadership on job satisfaction and career satisfaction," Business and Economic Horizons (BEH), Prague Development Center (PRADEC), vol. 1(1), pages 1-10, April.
    3. Clodia Vurro & M. Dacin & Francesco Perrini, 2010. "Institutional Antecedents of Partnering for Social Change: How Institutional Logics Shape Cross-Sector Social Partnerships," Journal of Business Ethics, Springer, vol. 94(1), pages 39-53, July.

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