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Liens interorganisationnels et performance créative des agences de design en France

Author

Listed:
  • Bérangère Szostak-Tapon

    (Euristik - Equipe de Recherche en management stratégique - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

Ce papier cherche à expliquer la performance créative des organisations en fonction de leurs relations avec les institutions de leur champ organisationnel, les clients réputés et les partenaires professionnels. Une étude statistique est alors menée sur la performance créative de 87 agences de design en France en 2002. Cette performance est mesurée par trois indicateurs :la concentration des prix français,le nombre de prix étrangers et la diversité sectorielle du portefeuille marchand de l'agence. Les résultats montrent que la performance créative est une fonction croissante des relations avec les institutions et décroissante avec les clients réputés et les partenaires français

Suggested Citation

  • Bérangère Szostak-Tapon, 2006. "Liens interorganisationnels et performance créative des agences de design en France," Post-Print hal-00373756, HAL.
    • Handle: RePEc:hal:journl:hal-00373756
    as

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