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La légitimité des organisations à travers leur image institutionnelle. Le cas des agences de design en France

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  • Bérangère Szostak-Tapon

    (Euristik - Equipe de Recherche en management stratégique - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

A partir de la littérature néo-institutionnaliste, ce papier propose le concept d'image institutionnelle pour expliquer la démarche active des organisations à paraître légitime aux yeux de leurs auditoires. L'image institutionnelle est la construction et la projection d'une image organisationnelle à partir de logiques légitimes existantes. Les institutions sont vues comme des soutiens à l'émergence de la différence. Les développements théoriques de la première partie sont ensuite étudiés dans le champ organisationnel du design industriel en France. Trois logiques institutionnelles sont alors identifiées et illustrées dans des images institutionnelles d'agences de design : les logiques fonctionnaliste, formaliste et stratégique.

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  • Bérangère Szostak-Tapon, 2006. "La légitimité des organisations à travers leur image institutionnelle. Le cas des agences de design en France," Post-Print hal-00364280, HAL.
    • Handle: RePEc:hal:journl:hal-00364280
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    Cited by:

    1. Bessire, Dominique & Onnée, Stéphane, 2010. "Assessing corporate social performance: Strategies of legitimation and conflicting ideologies," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 21(6), pages 445-467.

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