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The impact of virtual simulation tools on problem-solving and new product development organization

Author

Listed:
  • Markus C. Becker

    (BETA - Bureau d'Économie Théorique et Appliquée - INRA - Institut National de la Recherche Agronomique - UNISTRA - Université de Strasbourg - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique)

  • Pasquale Salvatore

    (UNISA - Università degli Studi di Salerno = University of Salerno)

  • Francesco Zirpoli

    (UNISA - Università degli Studi di Salerno = University of Salerno)

Abstract

New product development nowadays makes heavy use of IT instruments such as virtual simulation tools. The main motivation for introducing virtual simulation tools in new product development is to speed up development and lower its cost. Virtual simulation tools, however, do much more. They introduce profound changes in the organization, including the nature of problem-solving, bearing the potential to increase new product development performance beyond cost and lead time reduction. Understanding these profound changes, we argue, holds the key to unlocking the potential of virtual simulation tools for improving new product development performance, including more innovative products. We support our argument with a case study from the European auto industry.

Suggested Citation

  • Markus C. Becker & Pasquale Salvatore & Francesco Zirpoli, 2005. "The impact of virtual simulation tools on problem-solving and new product development organization," Post-Print hal-00279174, HAL.
    • Handle: RePEc:hal:journl:hal-00279174
    DOI: 10.1016/j.respol.2005.03.016
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    Cited by:

    1. Vaccaro, Antonino & Veloso, Francisco & Brusoni, Stefano, 2009. "The impact of virtual technologies on knowledge-based processes: An empirical study," Research Policy, Elsevier, vol. 38(8), pages 1278-1287, October.
    2. Astaneh, Majid & Andric, Jelena & Löfdahl, Lennart & Stopp, Peter, 2022. "Multiphysics simulation optimization framework for lithium-ion battery pack design for electric vehicle applications," Energy, Elsevier, vol. 239(PB).
    3. Marina van Geenhuizen & Peter Nijkamp, 2011. "Knowledge Virtualization and Local Connectedness among Smart High-tech Companies," Tinbergen Institute Discussion Papers 11-119/3, Tinbergen Institute.
    4. Spethmann, Philipp & Thomke, Stefan H. & Herstatt, Cornelius, 2006. "The impact of crash simulation on productivity and problem-solving in automotive R&D," Working Papers 43, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    5. Pritika Rao, 2020. "Behavioral economics in the time of coronavirus: rebellion or “willful ignorance” in the face of “grand challenges”," Review of Evolutionary Political Economy, Springer, vol. 1(1), pages 137-143, May.
    6. Antonino Vaccaro & Stefano Brusoni & Francisco Veloso, 2007. "The Role of Virtual Design Tools on Knowledge Replication and Recombination: An Empirical Investigation," KITeS Working Papers 198, KITeS, Centre for Knowledge, Internationalization and Technology Studies, Universita' Bocconi, Milano, Italy, revised Feb 2007.

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