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Knowledge integration in new product development: the FIAT Autocase

Author

Listed:
  • Markus C. Becker

    (BETA - Bureau d'Économie Théorique et Appliquée - INRA - Institut National de la Recherche Agronomique - UNISTRA - Université de Strasbourg - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique, SDU - University of Southern Denmark)

  • Francesco Zirpoli

    (UNISA - Università degli Studi di Salerno = University of Salerno)

Abstract

The article analyses the organisation of the new product development process at FIAT Auto with a particular focus on knowledge used in this process. The knowledge dimension emerges as important in the new product development process in particular because of the outsourcing of design tasks. Such outsourcing not only solves the problems of cutting costs and reducing lead times, but also raises the problem that the knowledge required in the new product development process is spread more widely across the supply chain. Subsequently, it needs to be (re-)integrated and coordinated in order to make for a whole. How do car makers go about organising the integration and co-ordination of knowledge required in the new product development process, reinforced by strong outsourcing? The article casts some light on this question from the case of FIAT Auto, reporting insights from a longitudinal study that spans the years 1991–2002.

Suggested Citation

  • Markus C. Becker & Francesco Zirpoli, 2003. "Knowledge integration in new product development: the FIAT Autocase," Post-Print hal-00278705, HAL.
    • Handle: RePEc:hal:journl:hal-00278705
    DOI: 10.1504/IJATM.2003.003379
    as

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