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Dynamic modeling of web purchase behavior and e-mailing impact by Petri net

Author

Listed:
  • Christine Balagué

    (LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique)

  • Lee Janghyuk

    (Korea University [Seoul])

Abstract

This article introduces Petri nets to model the dynamics of Web site visits and purchases in wish list systems. The basic model performs better than a classic negative binomial regression model. It is also extended to measure the impact of e-mailing intervals on the number of connections and purchases.

Suggested Citation

  • Christine Balagué & Lee Janghyuk, 2007. "Dynamic modeling of web purchase behavior and e-mailing impact by Petri net," Post-Print hal-00203657, HAL.
    • Handle: RePEc:hal:journl:hal-00203657
    DOI: 10.1177/205157070702200203
    as

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