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Que nous apprennent les données de navigation sur le comportement des internautes ?

Author

Listed:
  • David Flacher

    (CEPN - Centre d'Economie de l'Université Paris Nord (ancienne affiliation) - UP13 - Université Paris 13 - CNRS - Centre National de la Recherche Scientifique)

Abstract

Using an original panel data and factorial analysis, this article captures a part of the learning process of home Net surfers, from a cognitive and experiential point of view. It shows the existence of several phases of learning: the browsing of the Web, through relatively long but not very frequent sessions, followed, after a relative intensification of uses, by utilitarian practices of the Web, through shorter and more frequent sessions. It also appears that the development of Internet surfing and of e-commerce are relatively independent. A few indications suggest that a new dynamic is possible with the new access technologies.

Suggested Citation

  • David Flacher, 2005. "Que nous apprennent les données de navigation sur le comportement des internautes ?," Post-Print hal-00194617, HAL.
    • Handle: RePEc:hal:journl:hal-00194617
    as

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